Food Waste Week:
San Francisco

Client: Imperfect Foods

Role: Creative Producer

Experts agree: sourcing food responsibly works the best when it’s fun. For Food Waste Week, we teamed up to create a modular pop-up experience ready to travel the west coast that used play, not guilt, to inspire awareness about preventing food waste and generate new customers.

With sustainability front and centre, we fabricated a variety of hands-on activations made with biodegradable materials, upcycled parts, and zero on-location waste.

We created a veritable playground of games, photo moments, original radio ads, and more, combining entertainment, education, and engagement. These included an 8-foot-tall Plinko Smoothie board, giant inflatable googly-eyed veggies, and a walk-in Imperfect Foods delivery box with an educational mural inside and selfie-worthy backdrops.