Long Beach Pride Festival:
Long Beach

Client: Long Beach Pride

Role: Creative Producer

Pride festivals can be more than a parade. For their big in-person return, Long Beach Pride asked us to reimagine their Pride celebration and create something radically different. Our job was to up the ante through activations and storytelling that celebrated, educated, and motivated audiences of all stripes, coming together to capture this year’s theme: Many Voices, One Spirit.

Spaces to be fiercely You
We created a collection of spaces where each story and sentiment could stand tall. The Transcendence Dome paid homage to the trans women of color who first fought for trans rights, and helped visitors write their representatives to continue the cause. The Drag Makeup Station gave touch ups and total makeovers, with photo ops and a runway exit. The Voices Wall allowed visitors to share their messages of pride, power, hope, and encouragement. Live concerts featured Grammy award-winning artists Iggy Azalea and Natalia Jiménez. And at night, the Silent Disco Dome let dancers move to their own beat, together.

Making a big impression
After two years without a physical presence, Long Beach Pride smashed every single metric it set. We sold over 25,000 tickets (63% more than 2019), and hosted 104 exhibitors –  nearly all of whom exceeded their goals. On socials, Instagram reach increased by 500% with profile visits up a whopping 3000%, and on Facebook reach was up 1200% with an 820% increase in page views.