Meta Small Business Summit:
New York

Client: Meta

Role: Lead Creative Producer

We worked with Meta to realize their vision for a new event series serving an exclusive market of small business advertisers from around the globe. The Small Business Performance Summit consisted of 4 live events and 1 virtual event from October to November 2023. Our scope of service covered the full-scale production of all 5 events, including operations, digital solutions, and comms; print, digital, motion, and environmental design; and bespoke fabrication.

We kicked off the Summit series in New York City at Meta’s own office in midtown Manhattan, hosting over 170 attendees at the biggest industry event to date in the space. Along with keynotes and breakout sessions on small business marketing tools, brand activations included a Support Bar with one-on-one assistance for attendees; an engaging creative mobile video pop-up studio with our event partners OM Digital; and a photo moment set against the iconic skyline.

After traveling to London (250 attendees), then Sao Paulo (200 attendees) and finally Bangkok (300 attendees), the 2023 Small Business Performance Summit culminated in a virtual event, expanding the reach of Meta’s exclusive small business marketing expertise across the globe with a hybrid program of pre-recorded and live content. The event served over 1200 participants in 7 languages across 3 geographic regions: EMEA, APAC, and LATAM. We managed and produced all assets, from web design, motion graphics, and video editing, to communications and translation services.