Solvang Rebrand:
Solvang

Client: The City of Solvang

Role: Design Producer

It’s not every day you get to rebrand a whole town. But that’s exactly what we did for the Denmark-derived town of Solvang in Southern California. From branding to merchant partnerships to a bespoke cross-town scavenger hunt, we made Solvang a must-visit destination for any time of year.

Founded by Danish settlers in the early 20th century, Solvang is a magical return to old-world, windmill-studded Europe. We created a full brand system for the City of Solvang, with updated typography, colour palette and graphic language guides that rolled out across the town and online.

To create an experience that would make weekend travellers “stay and play,” we created new live and digital content, built custom activations, and produced the annual Julefest celebration that spanned the Christmas season.