Adobe Field Trip:
San Francisco

Client: Adobe

Role: Creative Producer

This is no ordinary field trip! For Adobe’s worldwide, all-ages celebration of creativity and curiosity, we created a 30 minute show and interactive website, bringing families on a virtual adventure across five imaginary worlds from outer space to a land made of art supplies.

Adobe asked us to create an experience that captured the magic of in-person field trips of past  with activities, narrative, and ways to come together. We needed to design an experience for families around the world, with kids of all different ages, that radiated Adobe’s values of curiosity, creativity, and inclusion.

Our solution was to produce an original, broadcast-quality show that blended live-action film with bespoke illustration, animation, and music. Our real and animated co-hosts met a diverse cast of guest experts and creative friends. Follow-along exercises got kids moving, and real-time chat prompts helped families engage together while they watched.

The story continued on the Adventure Portal, where families could jump into the same worlds they saw in the show to do hands-on activities together. Packed with dozens of lessons, exercises, and videos from special guest speakers in STEM and the arts, the Adventure Portal packed a whopping 90 minutes of original content.